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| Home / Tools/ Pyramid / Marketing |
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MarketingMaster the Art (and Science) of Marketing |
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Successful marketing isn’t just about gathering a list of names and mailing them postcards. Successful marketing is a far more involved subject – one part art, two parts science, three parts persistence.
With the help of LoanToolbox, you will master Level 3 of the Pyramid and successfully implement multiple marketing campaigns.
Campaigns such as:
- Consumer Direct Mail
- Telemarketing
- Consumer Educational Seminars
- Multimedia (radio, TV, print)
- Online (email and Web)
- Referral campaigns to Realtors, CPAs, Insurance Agents, and other professionals
- Past Client Retention
In order to most effectively market to your database, you are going to need some help. Not only will you need professionally-designed marketing materials (literally hundreds of templates which are available through LoanToolbox Platinum Plus), but you’ll also need the resources to launch campaigns in a timely fashion.
That’s where LoanToolbox’s Platinum Plus comes in. Platinum Plus is easily the most efficient way to stay-in-touch with your entire database on a consistent basis. All you have to do is load up your contact database and Platinum Plus with automate recurring campaigns on your behalf.
With LoanToolbox, initiate dozens of marketing campaigns:
- For Sale by Owner
- First Time Home Buyers
- Lead Follow-up
- Sub-prime Borrowers
- Home Improvement
- Adjustable Rate Mortgages
- Debt Consolidation
- And many, many more!
Most campaigns are available as both hard and soft copies, as well as in Spanish. But you get a whole lot more than marketing campaigns with LoanToolbox’s Platinum Plus. |
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Features & Benefits of Platinum Plus Membership |
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Personalized Templates |
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You probably aren’t a design expert. And that’s okay—because we are. Dig into over 500 collateral and marketing templates and personalize them with your name, photo and logo. Create your own personal brand that will resonate with both leads and clients. Cultivate your brand and use it to establish trust and confidence among your customers. |
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Automated Marketing Campaigns |
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With Platinum Plus membership, you will receive our Business Booster and Mortgage Rate Update programs—just a few of our automated marketing campaigns—all personalized and delivered straight to your inbox. You then forward the materials on to your client base. With just a few hours of your time you will have reached out to your entire client base with a valuable communication. You save hours and get valuable face-time with your clients. |
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Online Rolodex |
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Keep your online database updated with your clients’ latest contact info. We’ll send out automated marketing campaigns on your behalf (all of which you can edit and monitor online, of course). So let us do the busy work while you enjoy a day of fun in the sun (or a well-earned cat nap). |
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You Magazine |
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Ever wish you had the time to create a monthly newsletter to email your clients? Don’t bother—we already did it for you. You Magazine is a professionally-written newsletter packed with timely and informative articles that we’ll send to your client base. The best part: most clients find You Magazine so informative that they’ll forward it on to their friends and colleagues—and you grow your database without doing a thing! |
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Special Alerts |
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So the Fed just raised rates. Wouldn’t it be great to keep your client database up-to-date with this sort of important market news? With Platinum Plus you will. That’s because we—or make that you—send out timely market alerts to your entire database. Your clients will now have their fingers on the pulse of the industry—with only you to thank. |
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Monthly Online Reports |
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Your marketing might look great and make your clients say “Wow!”. But if you aren’t looking at the results, how are you ever going to get better? With Platinum Plus that’s not a problem, because you’ll have online access to all of your ongoing—and already finished—marketing campaigns. See what worked (and what didn’t) then run an automated campaign to replicate your best results. See, isn’t marketing easy? |
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| Platinum Plus Membership includes everything you get with standard Membership: |
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Features & Benefits of Membership |
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Turn-key Marketing Campaigns |
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Enhance your marketing with over 800 downloads including emails, flyers, audio files, ready-to-burn CDs, postcards, informational handbooks, and more. |
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Develop Referral Relationships |
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Build a 100% referral-based business with LoanToolbox. Pursue, solidify, and maintain referral relationships with comprehensive tutorials and proven-to-work campaigns. Target CPAs, Real Estate Agents, Bankers, and more. |
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Learning Center |
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The heart of LoanToolbox membership. Gain knowledge and confidence in your skills with practical information, tips, and techniques from the nation’s top originators – originators who have already reached your goal at the top of the Pyramid. Hands-on training sessions will give you the real-world experience you need to succeed. |
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LoanToolbox Community |
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When you join, you will become one of our most valuable resources – a member of the LoanToolbox Community. Participate in our highly active online message boards and learn from your peers. Share your experiences (it works both ways!) with a peer in Alaska who will lend tricks of the trade he learned from a loan officer in Miami. |
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Talk to the Experts |
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Imagine starting a software company and having monthly access to the mind of Bill Gates. In the world of mortgage professionals, that’s what its like to Talk to the Experts. Pick the brains of cream-of-the-crop mortgage professionals like Greg Frost and David Kuiper in our monthly conference calls. Send in questions, engage in dialogue and learn from others in these highly-productive calls. |
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“Tips from The Toolbox” |
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Stay tuned to the latest mortgage news with weekly tips sent directly to your email and voicemail. We know it’s not easy to read dozens of newsletters and magazines to hone your trade – that’s why we do it for you and cherry pick the hottest tips for you. |
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Conference Call Series |
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Top loan originators share their secrets of success in an ongoing series of conference calls. Use the knowledge gained from these calls to stay on top of the latest trends and successfully navigate your way through a constantly changing landscape. |
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| Raise your business to level it deserves with LoanToolbox’s Platinum Plus membership. |
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| Take a Trial |
Join Today |
Call 800-963-1900 |
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| Success Story |
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"I just signed up for Platinum Plus last week. My first message to my entire database went out the other day and I already have had an inquiry for a $1 million re-fi, a potential referral to a Real Estate Agent, and another inquiry from a client that wants to get out of their ARM into a Fixed. Not a bad return after only 2 days of use."
Jeff Wilensky
See Success Stories |
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